Last Updated 2/20/2024

Humanetics Innovative Solutions (“us,” “we,” or “our”) values your privacy and we are committed to safeguarding and preserving the privacy of our visitors.

These privacy notices are intended to inform you about the nature, scope, and purpose of processing personal data in the context of our company's website and its associated features and content. We collect and process your personal data in accordance with current data protection regulations, particularly considering the EU General Data Protection Regulation (GDPR).


The controller in accordance with the GDPR is:

Humanetics Innovative Solutions Inc.

23300 Haggerty Rd.

Farmingtion Hills,

MI 48335


[email protected]


The representative for data protection in Europe is:

Humanetics Europe GmbH

Im Breitspiel 6A

69126 Heidelberg


[email protected]


Data Protection Officer 

If you have any questions regarding the handling of your personal data, please feel free to contact us via email at [email protected]

Alternatively, you may also reach out to our designated Data Protection Officer: Nextwork GmbH, represented by Marco Peters: [email protected]

Changes to our privacy policy

We reserve the right to adjust these privacy notices to ensure they continuously comply with the latest legal requirements or to reflect changes in our services, such as the introduction of new offerings. Please note that these privacy notices are provided for your information only, and you are not required to provide explicit consent to them at any point on our websites.

Rights of the data subject

you can exercise the following rights at any time using the contact details provided by our data protection officer:

  • Art. 15 GDPR, right of access: the right to be informed about the personal data we process about you and to request information about it.
  • Art. 16 GDPR, right of rectification: the right to request that we change or update your personal data if it is incorrect or incomplete.
  • Art. 17 GDPR, right to erasure: the right to demand that we permanently delete your personal data, unless other legal regulations or an overriding interest on our side prevent this.
  • Art. 18 GDPR, right to restriction of processing: Right to restriction - the right to request that we temporarily or permanently stop processing your personal data.
  • Art. 20 GDPR, right to data portability: he right to request a copy of your personal data in electronic format and the right to transfer this personal data to a third party for use.
  • Art. 21 GDPR, right to object: the right to object to the processing of your personal data by us at any time for reasons arising from your situation. This right to object requires the existence of special circumstances of your personal situation, whereby our rights may conflict with your right to object in individual cases.
  • Art. 7 para. 3 GDPR, right to withdraw consent: you have the right to withdraw your consent at any time. The withdrawal of consent has no affect the lawfulness of processing based on consent before its withdrawal.
  • Art. 77 right to lodge a complaint with a supervisory authority - In addition, there is a right of appeal to a competent data protection supervisory authority. A list of the supervisory authorities (for the non-public sector) with address can be found at

To protect the security of your data during transmission, this website is encrypted and authenticated using TLS 1.3. We use HTTPS as default.

Server Logfiles

When you visit our website, we automatically collect general information, even if you do not register or otherwise provide information. This information is processed for the following purposes:

  • Ensuring a smooth connection to the website.
  • Ensuring trouble-free use of our website.
  • Evaluating system security and stability.
  • Optimizing our website.

The server log files we collect may include information such as the web browser type, operating system used, the domain name of your internet service provider, and your IP address. The processing is carried out based on Art. 6 para. 1 lit. f) GDPR and is grounded in our legitimate interest in improving the stability and functionality of our website. There is no transfer to third countries. The data is stored in the EU. We utilize service providers for service-related purposes, particularly for the provisioning, maintenance, and upkeep of our IT systems. The data is deleted as soon as it is no longer needed for the processing purpose. This typically applies to data collected during a session for the provisioning of the website. The provision of personal data is neither legally nor contractually required. However, without the IP address and cookie identifier, we cannot ensure the quality of service and website functionality. Moreover, some services and functionalities may be restricted or unavailable.


We have 27 offices across the USA, Europe, and Asia Pacific. With locations in all major markets across the world, our team of experts is readily available to help you improve safety for everybody. On our website we provide contact information that enables quick communication with us via email or phone. On our website, we also provide you different contact forms that can be used for electronic communication. The personal data concerned will be automatically entered into HubSpot. The storage is solely for the purpose of processing or contacting the data subject. Your personal data will be transmitted to us using an encrypted transport protocol. The legal basis for processing the data that you transmit to us when sending an email or making a call is Art. 6 para. 1 lit. b) GDPR, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing the inquiries directed to us (Art. 6 para. 1 lit. f) GDPR) or on your consent (Art. 6 para. 1 lit. a) GDPR) if it has been requested.

HubSpot is a software company based in the USA with a branch office in Ireland. Contact: HubSpot, Inc. Address: 25 First Street, Cambridge, MA 02141 USA.

The personal data collected by us due to your contact request will be deleted as soon as the purpose of the processing is no longer applicable. Unless statutory retention obligations prevent this. The provision of your personal data is voluntary. However, without providing this data, we cannot contact you. In addition, we use Google reCAPTCHA to optimize our own services and protect ourselves against cyber-attacks (see Google reCAPTCHA).

Log In (customer access only)

Our customer portal is used for the exchange of relevant information regarding our contractual relationship with customers.  Registration or login is required to use the customer portal. This is done for secure identification, so that data access by unauthorized persons is excluded, as well as to detect, track and eliminate cases of misuse. The following personal data is processed for the use of the customer portal: first name, last name, company, e-mail, country, state and phone. This personal data is not passed on to third parties. The storage period of the registration data is 3 years, the contents in the customer portal, which are provided in relation to the fulfillment of the contract, are stored in accordance with the legal retention periods. The provision of your personal data is a mandatory part of the contractual relationship. Without the provision of this data, we cannot comply with the contractual agreements. The legal basis for the processing of the data, is Art. 6 para. 1 lit. b) GDPR.

Applicant Management

This information applies to applicants who apply for jobs at Humanetics Europe GmbH, mg-sensor GmbH and Humanetics Austria GmbH:We offer you the opportunity to apply for a job with us. With your application, we process the associated personal data insofar as this is necessary to decide on the establishment of an employment relationship. The legal basis for this is Art. 6 para. 1 lit. b) GDPR (general contract initiation). Your applicant data will be viewed by the HR department after receipt of your application. Suitable applications are then released for the department managers for the respective open position. The further process is then coordinated. In principle, only those persons in the company have access to your data who require it for the proper conduct of our application process. The provision of personal data is not required by law or contract. However, without the provision you will not be considered in the application process.

Humanetics Europe GmbH ([email protected])

mg-sensor GmbH ([email protected])

Humanetics Austria GmbH ([email protected])

If the application is successful, the data submitted by you will be stored in our data processing systems based on Art. 6 para 1 lit. b) GDPR for the purpose of implementing the employment relationship. If no employment relationship is established, we reserve the right to store the data submitted by you based on our legitimate interests (Art. 6 para 1 lit. b) GDPR) for up to 6 months from the termination of the application process (rejection or withdrawal of the application). Our interest then lies in the assertion or defense of claims.

If the application is successful, the data submitted by you will be stored in our data processing systems based on Art. 6 para 1 lit. b) GDPR for the purpose of implementing the employment relationship. If no employment relationship is established, we reserve the right to store the data submitted by you based on our legitimate interests (Art. 6 para 1 lit. f) GDPR) for up to 7 months from the termination of the application process (rejection or withdrawal of the application). The storage period corresponds to the statutory period of § 15 Gleichbehandlungsgesetz. If you have consented to further storage of your personal data (Art. 6. para. 1 lit. a) GDPR), we will transfer your data to our applicant pool to identify any other interesting positions for you. We use a specialized software provider for the application process. The provider acting as a processor for us and may also obtain knowledge of your personal data in connection with the maintenance and care of the systems. We have concluded a so data processing agreement with this provider, which ensures that the data processing is carried out in a permissible manner.

Processing of customer/prospect and supplier data

We process your personal data insofar as this is necessary for the establishment, execution, and fulfillment of a contract as well as for the implementation of pre-contractual measures. Insofar as personal data is required for the initiation or implementation of a contractual relationship or in the context of the implementation of pre-contractual measures, processing is lawful pursuant to Art. 6 para. 1 lit. f) GDPR.  If you give us your consent to process personal data for specific purposes (e.g., disclosure to third parties, evaluation for marketing purposes, customer satisfaction surveys or promotional approaches by e-mail), the lawfulness of this processing is based on your consent pursuant to Art. 6 para. 1 lit. a) GDPR. Consent given can be revoked at any time with effect for the future (see paragraph "Data subject rights"). If necessary and legally permissible, we process your data beyond the actual contractual purposes for the fulfillment of legal obligations pursuant to Art. 6 para. 1 lit. c) GDPR. In addition, processing may be carried out to protect our legitimate interests, as well as to defend and assert legal claims pursuant to Art. 6 para. 1 lit. f) GDPR. If necessary, we will inform you separately, stating the legitimate interest, insofar as this is required by law. We process personal data that we receive from you while contacting you or establishing a contractual relationship or during pre-contractual measures.

Social Media

We are represented in the social networks. We share content, offers and present our products via the social media channels. The respective operators of the social networks use cookies and similar technologies to record your usage behavior during any interaction. This also includes general statistics on interests and demographic characteristics (such as age, gender, region). However, the scope and purpose of the processing of your personal data is determined by the operator of the social network.  If you have given consent to the operators of the respective networks in the form of your own user account, the legal basis is Art. 6 para. 1 lit. a) GDPR. Otherwise, the legal basis is Art. 6 para. 1 lit. f) GDPR our legitimate interests lie in the mentioned purposes.

LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland;;

Google/YouTube: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland;


For the dispatch of our newsletter, we collect personal data that is transmitted to us via an input mask. For an effective registration we need a valid e-mail address. To verify that the registration is made by the owner of an e-mail address, we use the "double opt-in" procedure. For this purpose, we log the registration for the newsletter, the sending of a confirmation e-mail and the receipt of the response requested herewith. Based on your explicit consent (Art. 6 para. 1 lit. a) GDPR), we will regularly send you our newsletter to the e-mail address you have provided.  You have the right to revoke your consent to the storage of your personal data and its use for sending the newsletter at any time with effect for the future (Art. 7 para. 3 GDPR). Unsubscribing can be done via the link contained in each email, by contacting the data protection officer mentioned below or via our contact details. We use HubSpot for sending the newsletter. HubSpot is a software company from the USA with a branch office in Ireland. Contact: HubSpot, Inc. Address: 25 First Street, Cambridge, MA 02141 USA. In this context, the data will only be processed if the corresponding consent is given. After that, they will be deleted. The provision of your personal data is voluntary and based solely on your consent. Without an existing consent, we can unfortunately not send our newsletter.


We use so-called "cookies". Cookies are small text files that are stored on your end device (laptop, tablet, smartphone or similar) when you visit our website. You can delete individual cookies or the entire cookie inventory, view cookies and renew or change your cookie consent.

Technical necessary cookies

Cookies do not contain any data about you. These cookies are also used when you surf the Internet completely anonymously. Nevertheless, you can specify in the settings of your browser whether and which cookies the browser should accept. However, the rejection of cookies has the disadvantage that a session is then realized via a technical way, which means more uncertainty for you.

The processing of data by means of technically necessary cookies is based on a legitimate interest, the provision of a functional website (Art. 6 para. 1 lit. f) GDPR).  We do not use cookies from third parties. The provision of the personal data is not required by law or contract. However, without this data, the service and functionality of our website is not guaranteed. In addition, individual services and services may not be available or may be limited.

Cookies: Analysis, Personalization, Others

For all other cookies, which are not technically necessary, we need your consent (Art. 6 para. 1 lit. a) GDPR). You can configure this via our Link Cookie Settings (Footer). We do not use cookies from third parties. The provision of the personal data is neither legally nor contractually required.

Consent Manager

On our website, we use the Consent Manager from Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark (Usercentrics), to obtain your consent for storing certain cookies in your browser and to document this in compliance with data protection regulations.

The Consent Manager includes a graphical user interface element—a so-called "pop-up"—to ask about privacy settings. With this pop-up ("Privacy Settings"), we actively ask for your permission on your first visit to our page to allow us to collect analytical data about your user behavior. You can also decide through this pop-up whether external content should be displayed on our page. Your IP address (the last three digits are set to '0'). Date and time of consent. Browser information URL from which the consent was sent. An anonymous, random, and encrypted key Your consent status as an end-user, as proof of consent. The key and consent status are stored in the browser for 12 months using the "CookieConsent" cookie. This ensures that your cookie preference is retained for subsequent page requests. With the help of the key, your consent can be verified and tracked. The personal data collected is stored on servers in the EU. There is no transfer of this data to a third country outside the EU. A closed data processing agreement between Cookiebot and us exists. The individual purposes of use can be activated and deactivated specifically. All following information is dependent on the granting of your consent. If no consent is given in the pop-up or consent is revoked at a later time, cookies will be set accordingly. The use of the Consent Manager is to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 Para. 1 lit. c) GDPR. The collected data will be stored until you ask us to delete it or until Cookiebot itself deletes it or the purpose for data storage lapses. Mandatory statutory retention periods remain unaffected. The provision of your personal data is neither legally nor contractually required. You can adjust your cookie settings in the Consent Manager for this we offer a small button in the left corner of each page. The processing takes place in the European Union. Further information on opposition and elimination options against Usercentrics can be found at:

Your personal data will be deleted continuously after 12 months or immediately after the termination of the contract between us and Usercentrics.

Routine Deletion and blocking of personal data

We process and store personal data of the data subject only for the period necessary to achieve the purpose of storage or insofar as this has been provided for by the European Directive and Regulation or other legislator in laws or regulations to which the controller is subject. If the purpose of storage no longer applies or if a legally prescribed retention period expires, the personal data will be blocked or deleted on an ongoing basis and in accordance with the statutory provisions.

Automated decision making / profiling

We do not use automated decision-making or profiling.


We embed YouTube videos on our website. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection to YouTube's servers is established. YouTube is informed about which pages you visit. If you are logged into your YouTube account, YouTube can associate your browsing behavior with you personally. You can prevent this by logging out of your YouTube account before visiting our website.

When a YouTube video is started, the provider uses cookies to collect information about user behavior. Users who have disabled the storage of cookies for the Google Ad program will not have to expect such cookies when watching YouTube videos. However, YouTube also stores non-personal usage information in other cookies. If you want to prevent this, you need to block the storage of cookies in your browser.

For more information on privacy at YouTube, please refer to the provider's privacy policy at: Google/YouTube: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland;

Google reCAPTCHA

On our website, we use Google reCAPTCHA in connection with the contact form, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). This service requires the use of marketing cookies. The information collected through these cookies (e.g., your IP address) is usually transmitted to and processed on a Google server. When using Google reCAPTCHA, there may also be a transfer of personal data to servers of Google LLC in the United States. We use Google reCAPTCHA to protect our website from abusive inputs or logins by computer programs (bots). Google will use the information to provide the reCAPTCHA service for us and to deliver personalized advertising to you. Further information on data protection at Google can be found here:

The legal basis for the use of Google reCAPTCHA is your consent (Art. 6 para. 1 lit. a) GDPR), if you have accepted all cookies or marketing cookies in the cookie banner. The storage duration of cookies set by Google reCAPTCHA is 180 days. The transmission of this data is voluntary; if you do not wish to transmit the data, you can contact us using the provided contact information. Your consent to the use of Google reCAPTCHA can be revoked at any time with effect for the future through the cookie banner by rejecting the use of marketing cookies ("Show settings, select marketing slider") or by rejecting all cookies ("Reject all").

Google Analytics 4

If you have given your consent (Art. 6 para. 1 lit. a) GDPR) Google Analytics 4, a web analytics service provided by Google LLC, is used on this website. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Analytics uses cookies that enable the analysis of your use of our websites. The information collected through these cookies about your use of this website is generally transmitted to and stored on a Google server in the USA. We use the User-ID feature, allowing us to assign a unique, permanent ID to one or more sessions (and the activities within those sessions) and analyze user behavior across devices. IP addresses are anonymized by default in Google Analytics 4. Due to IP anonymization, your IP address is shortened by Google within member states of the European Union or other contracting parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

During your visit to the website, your user behavior is recorded in the form of "events." These events can include:

  • Page views
  • First visit to the website
  • Session start
  • Visited pages
  • Your click path, interaction with the website
  • Scrolls (every time a user scrolls to the end (90%) of a page)
  • Clicks on external links
  • Internal search queries
  • Interaction with videos
  • File downloads
  • Viewed/clicked ads
  • Language settings

Additionally, the following information is recorded:

  • Your approximate location (region)
  • Date and time of the visit
  • Your IP address (in shortened form)
  • Technical information about your browser and the devices you use (e.g., language settings, screen resolution)
  • Your internet service provider
  • Referrer URL (the website/advertising medium through which you came to this website)

On behalf of the operator of this website, Google will use this information to evaluate your pseudonymous use of the website and to compile reports on website activities. The reports provided by Google Analytics are used for the analysis of our website's performance. Recipients of the data may include:

  • Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as a data processor according to Art. 28 GDPR)
  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
  • Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

The European Commission adopted its adequacy decision on July 10, 2023, for the USA. Google LLC is certified under the EU-US Privacy Framework. Since Google's servers are distributed worldwide, and transmission to third countries (such as Singapore) cannot be completely ruled out, we have also concluded the EU Standard Contractual Clauses with the provider.

The data sent by us and associated with cookies will be automatically deleted after 14 months. The maximum lifespan of Google Analytics cookies is 2 years. Data whose retention period has been reached is automatically deleted once a month. The legal basis for this data processing is your consent according to Art. 6(1)(a) GDPR. You can revoke your consent at any time with future effect by accessing the cookie settings and changing your selection there. The legality of processing based on consent until revocation remains unaffected. You can also prevent the storage of cookies from the outset by configuring your browser software accordingly. However, if you configure your browser to reject all cookies, this may lead to a limitation of functionalities on this and other websites. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by: a. Not giving your consent to the setting of the cookie, or b. Downloading and installing the browser add-on to deactivate Google Analytics.

For more information on the terms of use of Google Analytics and data protection at Google, please visit  and