We are excited to welcome Frank Mager to Humanetics as Sales Director for Humanetics Digital where Frank will lead global sales, marketing and consulting for our Ergonomic and Body Data Solutions, based in Kaiserslautern. Frank has joined Humanetics from TÜV Rheinland, where he led the global sales organization for their mobility division.

Frank Mager Quote

Karsten Newbury, President of Humanetics Digital said: “Frank is an excellent addition to our growing team. He shares our perspective that understanding customers’ needs is the key to successful business outcomes. This close interaction with our customers has always been critical to developing the market’s best ergonomic software and body data solutions. Frank brings great expertise and understanding of the automotive and other markets that we operate in and has the energy and passion to build a sales team focused on putting our customers first.” 

Frank commented, “I pride myself on driving continuous improvements across every aspect of my work. I joined Humanetics at an exciting stage in time. With our renowned ergonomics tool RAMSIS, we will help our customers ensure that their brand continues to deliver what it promises today and in the future. While AI and sales automation are significant developments that can give you a competitive edge it's important to remember that people who understand people will always win the game."

About Humanetics Digital 

Humanetics Digital is a leader in providing cutting-edge technologies such as Anthropomorphic Test Devices (ATD) models (Crashtest-Dummies), body data, 3D scanners, and ergonomic software through a Software as a Service (SAAS) model. Its ATD models are highly accurate digital replicas that precisely emulate real-world materials. Humanetics Digital's RAMSIS software is trusted by top OEMs for global transportation design. The iSize body scan database is the largest database of 3D body scans in the world, that supports various applications. 

Barney Loehnis

Barney Loehnis

Barney is the President of Humanetics Sensors & Chief Marketing Officer, leading our Sensor group and marketing growth programs, strategic communications, and customer experience design. He has led marketing and digital transformations in Europe, Asia and the USA in B2B, B2C and agency sectors, for clients like IBM, VW, Huawei, Qualcomm and Mercer Consulting. Barney is a British and American citizen, a bad runner and avid cook.