Humanetics Announces the Formation of a New Digital Group Led by Karsten Newbury to Support Growth and Innovation

Farmington Hills, MI, USA April 6, 2022 

Media Contact: Barney Loehnis, Humanetics Group, CMO, [email protected]

Farmington Hills, MI - Today we announce the formation of a Digital group within the Humanetics business that combines our digital, CAE, data modelling, and ergonomic software platforms into a combined family of products. This alignment supports our strategic evolution as a digital player and will give us more focus to accelerate the growth of these important customer solutions. As part of the new organization, we are establishing a new Software Center of Excellence to guide the development of our software in our Passive and Active Safety, as well as software used in our sensor and photonics businesses - OpTek, Fibercore and HITEC. Most importantly, as our customers’ businesses becomes more digitally driven, our Digital group will help envision and drive new solutions to support their growth and innovation.

In order to advance our vision, Karsten Newbury joins Humanetics as President of Humanetics Digital, responsible for leading our software and digital solutions portfolio and working across the Humanetics Group to innovate with advanced data, software development, and AIOT-based Industry 4.0 systems. Karsten brings an incredible passion and craft to his work in addition to significant experience in industrial B2B technology. He has spent his career at Siemens and Gerber Technology, building and leading software and process automation businesses serving the industrial, automotive and fashion sectors. Karsten will have oversight of our CAE, RAMSIS and Avalution products and he will lead key developments in simulation and the digitization of our safety and robotics hardware, sensors and photonic solutions.

Christopher O’Connor, President and CEO of Humanetics Group declared: “This is an exciting moment for Humanetics. We have pioneered the safety and sensor industry for 70 years. In the last decade we have expanded the range of solutions we offer to become a diversified industrial technology group, working in every region of the world.

We are now elevating the position of digital in our business and investing in our capabilities. We are developing a more connected future for Humanetics’ services and solutions. Since our inception we have been a data company connecting the physical and digital worlds and turning the result into an actionable insight. That is still the vision for our future: bridge the physical and digital worlds, support our customers’ decision making, product development, and ensure that “when we innovate, humans thrive”.

Karsten Newbury

Karsten Newbury, President,  Humanetics Digital


About The Humanetics Group 

The Humanetics Group is a leading provider of crash test systems, CAE simulation models, precision sensors and cutting-edge photonic solutions through its subsidiaries Humanetics, HITEC Sensors, Fibercore and OpTek Systems. The group has over 850 employees across 24 facilities strategically located around the world with the global corporate headquarters located in Farmington Hills, Michigan, USA.

Barney Loehnis

Barney Loehnis

Barney is the President of Humanetics Sensors & Chief Marketing Officer, leading our Sensor group and marketing growth programs, strategic communications, and customer experience design. He has led marketing and digital transformations in Europe, Asia and the USA in B2B, B2C and agency sectors, for clients like IBM, VW, Huawei, Qualcomm and Mercer Consulting. Barney is a British and American citizen, a bad runner and avid cook.