At Humanetics, our purpose is clear:

progress only matters if it protects people.

Every solution we deliver to our customers is grounded in what we call Safety Intelligence: the integration of human-centered design, real-world data, and biofidelic devices that act as surrogates for the human body. By placing humans at the heart of industrial design, we ensure that every innovation in vehicle safety reflects the complexity, diversity, and dignity of the people it serves.

Safety Intelligence is more than a philosophy - it is the practical foundation of modern mobility. Our crash test dummies, human body models, digital avatars, and advanced sensing systems are not just tools; they are data-generating instruments that mirror the reality of human experience. They allow automakers, researchers, and regulators to design vehicles and systems that anticipate risk, respond to real-world conditions, and minimize the likelihood of injury or fatality. In short, they transform raw data into actionable insights that save lives.

The "Safety as a Mission" series reflects our conviction that safety is not incremental: it is urgent, systemic, and mission-driven. By harnessing the power of Safety Intelligence, and by working in partnership across the industry, we can accelerate innovation, reduce harm, and ensure that safety keeps pace with the speed of technological change. Our mission is simple yet profound: to give every traveler the confidence that their journey is safeguarded by design, because protecting people is the ultimate measure of progress.

Thank you for your partnership in this mission.

Read the Safety as a Mission Series

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Barney Loehnis

Barney Loehnis

Barney is the President of Humanetics Sensors & Chief Marketing Officer, leading our Sensor group and marketing growth programs, strategic communications, and customer experience design. He has led marketing and digital transformations in Europe, Asia and the USA in B2B, B2C and agency sectors, for clients like IBM, VW, Huawei, Qualcomm and Mercer Consulting. Barney is a British and American citizen, a bad runner and avid cook.